GAAGO needs to learn a lesson and change its game plan

Recently the service has generated anger among GAA fans, raised questions over pricing and access and attracted the attention of the competition watchdog. Where to next?

Limerick's Gearóid Hegarty and Darragh O’Donovan with Mark Rodgers of Clare: the Munster hurling championship classic was shown on the GAAGO streaming platform instead of free-to-air television. Picture: Inpho

After a tumultuous first season of championship coverage in Ireland littered with controversy, complaints and the involvement of the Competition and Consumer Protection Commission (CCPC), the people behind GAAGO have certainly had a chance to learn a lot. Now we need to ask: what comes next?

In regard to the GAA and RTÉ, the co-owners of GAAGO, the answer is unclear, as both declined opportunities to discuss plans for the service with the Business Post.