Online ‘haters’ just one of many obstacles facing relaunched Bebo

The once-loved social network is making a comeback, but nostalgia may not be enough to make it succeed in a world that is increasingly privacy-conscious

Bebo stands for ‘Blog Early, Blog Often’ which is a mantra that may appeal to younger users. Photo: Jonathan Hordle/Shutterstock

If you are in your late 20s or early 30s, it‘s likely you experienced a moment of nostalgic joy last week when the co-founder of Bebo confirmed that the social media platform is coming back.

Michael Birch, who sold Bebo for $850 million in 2008 before buying it back for $1 million five years ago, said the aim of the revamped site is to provide “a refreshing break” from the misinformation social media users encounter ...