Gaming

Keywords signals its intent with acquisition of video game studio

The Dublin-based firm last week agreed to buy US development outfit Forgotten Empires for up to €32.5m

Bertrand Bodson, chief executive of Keywords: ‘Forgotten Empires’ talented team brings experience and expertise particularly in real time strategy games, and will be a great addition to our client offering’

Bertrand Bodson was in buoyant form when he announced the latest acquisition by Keywords Studios, the Dublin-based company he has run since September 2021.

Keywords provides market research, brand development, social media management and game development services to the global video games industry, and counts Epic Games, Netflix, Microsoft and Electronic Arts among its clients.

Bodson wants the firm to become the “go-to” technical and creative services platform for the sector, and analysts expect him ...