Business to Arts awards: 30 years of backing imagination

The awards reward forward-thinking firms that recognise the mutual benefits of sponsorship partnerships with arts and heritage organisations

Tina Segner, performance artist and co-founder of the Business to Arts awards. Nominations are sought for the 30th anniversary awards, which take place on September 20. Picture: Jason Clarke

Artists, writers and other creatives have relied on wealthy benefactors to enable them to produce their works for centuries. But this historical patronage has a contemporary successor in the form of brands that pour millions into artistic endeavours as part of their broader corporate social responsibility strategy.

It is exactly that practice that the Business to Arts awards, which is entering its 30th year, seeks to recognise. The awards, administered by the non-profit group Business ...