Media & Marketing

Minimum requirement for public bodies to run adverts in Irish takes effect

Irish Language Commissioner has told public bodies to file an annual statement showing they are complying with a new 20 per cent rule

Jack Chambers, Minister of State for the Gaeltacht, said he believed the 20 per cent rule would have a positive impact for the Irish language. Picture:

At least 20 per cent of all adverts made by public bodies will have to be in Irish from today.

The new requirement, which is designed to increase the visibility of the Irish language across all media, has been questioned by some bodies which run campaigns in foreign countries.

It is to become legally binding following the enactment of the Official Languages Act, which was passed last year. The Business Post understands that some public ...