Media & Marketing
Minimum requirement for public bodies to run adverts in Irish takes effect
Irish Language Commissioner has told public bodies to file an annual statement showing they are complying with a new 20 per cent rule
At least 20 per cent of all adverts made by public bodies will have to be in Irish from today.
The new requirement, which is designed to increase the visibility of the Irish language across all media, has been questioned by some bodies which run campaigns in foreign countries.
It is to become legally binding following the enactment of the Official Languages Act, which was passed last year. The Business Post understands that some public ...