Giving sports fans a good reason to spend

Brian Quinn, marketing director of Setanta Sports, with the cake at the broadcaster’s tenth birthday party Sportsfile

Brian Quinn doesn’t need to pitch very hard. “The thing about the product we sell is that every sports fan wants it. It’s just a question of them giving themselves permission to spend the money.”

For eight of Setanta Sports’ 10 years, its marketing director Brian Quinn has been with the broadcaster, presiding over changes seasonal and annual, ...