Wild Atlantic Way worth €3 billion per year to the west

The coastal route was launched in 2014 in response to the global financial crash

The Cliffs of Moher are on the Wild Atlantic Way route, which was launched a decade ago

Tourism is now worth €3 billion per year on the Wild Atlantic Way, an increase of 59 per cent on 2013 before it was launched, according to a new Fáilte Ireland report.

The tourism brand, developed by body in response to the global financial crash, was launched at Meitheal, county Kerry, in 2014.

In the last ten years the growth in popularity of the region has contributed to the creation of an additional 35,000 jobs, ...