Vodafone to focus on bringing women’s rugby to fore in TeamofUs

Enhanced support for women’s team a key factor in extension of sponsorship deal

Ireland take on England in the Women's Six Nations Rugby match at Musgrave Park this year. Picture: Tim Clayton/Corbis

Supporting the Ireland rugby women’s team more visibly was a key consideration for Vodafone in its decision to extend its sponsorship deal with the IRFU, according to the head of Vodafone Business.

The two sides last week announced an extension of their sponsorship arrangement which will begin in July next year and include an enhanced partnership with the national women’s side.

Vodafone currently sponsors the women’s team but as part of the extended deal it ...