Virgin in broadband network deal with Siro as it changes strategy

Media giant to offer its services via ESB-Vodafone’s fibre-to-the-home (FTTH) broadband network

John Keaney is the chief executive of Siro, and his firm has spent more than €450 million on its fibre optic network in Ireland

Virgin Media Ireland has agreed a deal with Siro to become a wholesale customer on its fibre-to-the-home broadband network.

The move marks a fundamental change in strategy for Virgin, which has previously only ever offered services via its own cable infrastructure.

Analysts said the move represents a major shake-up of the local market with consumers potentially benefiting through a greater choice of providers and services.

The deal will allow Virgin to significantly expand its footprint ...