business
TikTok sensation Shein sets up EMEA headquarters in Dublin
Chinese fast fashion business plans to hire 30 people in Ireland before the end of the year
Shein, a Chinese e-commerce fast fashion business, opened its headquarters for Europe, the Middle East and Africa (EMEA) in Dublin on Thursday, with plans to hire 30 people in Ireland this year.
Shein (pronounced she-in) is a heavily data driven business, adding up to 6,000 new products to its website in a single day. The company uses analytics to spot social media and market trends, allowing it to crush competition with its own products rapidly.