Sustainable fashion now flirting with Irish market as ‘upcyclers’ target youth

Industry lawyer Rachel McCausland says luxury haute couture platforms and upcycling retailers are launching here, as well as retail tech firms

Byborrow: the Irish fashion rental platform was recently launched

Fashion and retail tech companies are entering the Irish market with a focus on sustainability, a lawyer working in the industry has said.

Rachel McCausland, an associate with Taylor Wessing, an international firm, said a number of new companies have entered the Irish market recently, with more expected in the coming months.

She cited the recent launch of ByBorrow, a fashion rental platform; the recent move by Brown Thomas to introduce a rental service; and ...