Alcohol

Advertising watchdog to review rules on zero alcohol products in Ireland

It follows an increasing number of complaints to the Advertising Standards Authority of Ireland

Orla Twomey, ASAI chief executive, said the authority is aware of the “increased level of conversation and consumer concern regarding marketing communications and the advertising of non-alcohol product variants.

Ireland’s advertising watchdog is to review existing guidelines around the promotion of non-alcoholic products due to an increasing number of complaints.

The Advertising Standards Authority of Ireland (ASAI) said on Wednesday it would look at issuing updated guidelines around the promotion of 0.0 per cent products in Ireland.

Guidance published in 2019, which includes a voluntary code, asks advertisers to make it clear that the nature of the product is non-alcoholic, that advertising close to ...