Sign of the times as sales of luxury watches boom

Tag Heuer chief says Irish have increased their spending on timepieces beyond the Celtic Tiger levels

Rob Diver, managing director Europe for TAG Heuer. ‘Not only is Tag Heuer selling more watches than ever in the Irish market, but the average selling price has grown considerably’. Picture: Fergal Phillips

Irish consumers have significantly increased their spending on luxury watches over the last decade, the head of Tag Heuer’s European business has said.

Rob Diver, managing director of Europe for the Swiss watch company, said Ireland had always been a strong market for Tag Heuer as it was an “aspirational but reachable” brand for consumers.

“It's been an interesting journey with the progression of the Irish market. It's had a few hiccups along the way, ...