Short and sweet

Short and sweet
It’s not easy to get the timing right when betting on a stock’s downfall Picture: Getty

Profiting from others’ misfortune appeals to some people, and short selling can be a lucrative enterprise – but it requires nerves of steel

We all know that stock market investing is a risky business. No matter how well equipped you are to assess a company – its market position, business model, resilience through economic cycles, capacity for innovation and so on – you can never be absolutely certain about the prospects for its success. This is especially true these days, with technological disruption so commonplace.

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