Shane Coleman: billionaires back League of Ireland but more is needed

It is no surprise to see billionaires investing in Irish football, its up to the government to back the clubs

The ten premier division teams at the launch of the SSE Airtricity League of Ireland 2024 season: ‘full house’ signs went up days in advance of the first round of games. Picture: Getty

For so long the butt of jokes and condescension, these are heady times for League of Ireland fans.

Tonight’s first round of Premier League games will see ‘full house’ signs up days in advance.

In a world where ‘authentic experiences’ are increasingly prized, the League of Ireland has become a hip, boutique choice for discerning football fans.

The young age profile of the players, the move to full-time football and emphasis on skill and possession, ...