Sales fall to €3m at Waterford Whisky after faltering move into the US market

Mark Reynier, the founder of Waterford Whisky, said the company had started off on the wrong foot in America

Mark Reynier, founder of Waterford Whisky, photographed in the old part of Waterford Distillery. Photo: Mary Browne

Waterford Whisky saw its sales drop last year after it “ballsed up” its initial effort to build a distribution network in the US, according to its founder Mark Reynier.

The latest accounts for Waterford Distillery Group, a company headquartered in Britain, show the company had sales of €3 million in 2022, down from €3.3 million the year before.

The drop of around €300,000 came in spite of the previous year’s accounts stating that the company ...