watches
Rolex sales hit $11bn as grip tightens on luxury watch market
Iconic brands’ sales have hit an ‘unprecedented’ level, according to analysts
Rolex sales topped $10 billion for the first time as the top Swiss watch brand gained market share ahead of its rivals, according to a report by Morgan Stanley.
The dominant Swiss luxury watch brand produced 1.24 million timepieces in 2023 with sales of 10.1 billion Swiss francs ($11.5 billion).
That represents a gain of 11 per cent from 2022, analysts at Morgan Stanley and Swiss firm LuxeConsult said, adding that Rolex’s current level of ...