Business

Retailers told to ‘get their house in order’ over misleading discount offers

Consumer watchdog tells businesses planning their winter sales it “will be watching” to ensure discounts offered are genuine

The CCPC has highlighted a number of concerning practices identified as part of its market surveillance carried out earlier this year. Picture: Getty

Retailers have been warned against misleading consumers over sales discounts following the introduction of new rules on price reductions last year.

The Competition and Consumer Protection Commission (CCPC) has told businesses planning their winter sales that the agency “will be watching” to ensure that discounts offered are genuine.

Under the new Price Indications Regulations which came into force last December, a business must display the lowest price that a product was on sale for in ...