Property regulator cracks down on agents selling adverts for Daft

The property regulator has cracked down on Daft, the listings website, for giving property agents discounts on their subscription fees if they sold adverts on Daft to vendors.

Real estate agents are required to pay fees to advertise properties on Daft. Their clients can pay additional fees to Daft to gain more prominence for their property on the website.

In 2021, Daft launched a new programme for agents called premier partners. One aspect of the ...