Sport
Premier League and Guinness agree £40m sponsorship deal
Four-year deal has not yet been formally signed, according to reports
The Premier League has reached a £41 million sponsorship agreement with Guinness, according to reports.
The four-year deal with Diageo, which according to Sky News has not yet been formally signed, is reportedly worth just over £10 million a year.
The sponsorship comes after AB InBev, the Budweiser owner and the league’s beer partner since the 2019/20 season, announced that it would not be extending its five-year sponsorship.
When contacted by the Business Post, both ...
