Media

Pedal power: JCDecaux in push for ‘strong brand’ to sponsor Dublin Bikes in €750,000-a-year deal

Joanne Grant, head of the advertising giant’s Irish business, says the firm, the NTA and Dublin City Council have invested €15m over the last five years

Joanne Grant, managing director of JC Decaux’s Irish business, said the company will be going to market this month seeking a ‘strong partner’ for the Dublin Bikes Scheme. Picture: Fergal Philips

JCDecaux, the French outdoor advertising giant, is seeking a new brand to take on a €750,000-a-year contract to sponsor the Dublin Bikes scheme.

Joanne Grant, managing director of JCDecaux’s Irish business, said the company will be going to market this month seeking a “strong partner” for the Dublin Bikes Scheme, which currently has close to 30,000 annual subscribers. The bike scheme is currently sponsored by Now, the streaming subscription service operated by Sky, but that ...