Off the Ball aims to convert 25% of listeners to new subscription model
“We’re asking the audience to support us for a year at €2 a week,” said managing director Ger Gilroy
Off the Ball, the sports content brand that is part of the Bauer Media Group, aims to convert up to a quarter of its current audience to a new paid subscription model.
The switch to a subscription service was announced on Tuesday and implemented on Wednesday.
Ger Gilroy, managing director of Off the Ball, told the Business Post the brand was aiming for a conversion rate above the industry standard rate of 10 per cent ...