Media

Off the Ball aims to convert 25% of listeners to new subscription model

“We’re asking the audience to support us for a year at €2 a week,” said managing director Ger Gilroy

Ger Gilroy, managing director of Off the Ball, said the move to a paywall would insulate the brand from fluctuations in the advertising and sponsorship market. Picture: Barry McCall

Off the Ball, the sports content brand that is part of the Bauer Media Group, aims to convert up to a quarter of its current audience to a new paid subscription model.

The switch to a subscription service was announced on Tuesday and implemented on Wednesday.

Ger Gilroy, managing director of Off the Ball, told the Business Post the brand was aiming for a conversion rate above the industry standard rate of 10 per cent ...