The Big Interview

Mary Sadlier of Coole Swan: ‘You have to earn your right to be on the shelves’

The chief executive of Coole Swan has just started the premium liqueur in the on-trade here, while a steady distribution strategy has the product expanding state by state in America

Mary Sadlier: ‘We have already beaten our target for the year. Our target was small, but we have beaten it’

On the back of a Coole Swan Irish Cream Liqueur bottle, the ingredients are listed. The list is short: single malt Irish whiskey, Belgian white chocolate and fresh Irish cream.

Mary Sadlier, the chief executive of Scion Spirits Company, the owner of Coole Swan liqueur, lights up when asked about what goes into the product.

“This is my favourite topic. We only use the finest of ingredients,” she says. “The whole secret is in those ...