Sport
Man Utd’s £900m deal with Adidas demonstrates club’s enduring global appeal
Despite lacklustre performance on the field and an uncertain future, the club can evidently still draw big-bucks sponsorship
The £900 million decade-long deal between Adidas and Manchester United, announced last week, shows that a club can still score commercial goals, despite poor performances on the pitch.
The German sportswear giant agreed to extend its shirt sponsorship of Manchester United in the biggest tie-up in Premier League history.
Adidas signed a further 10-year contract that will keep its famous stripes and logo on the players’ shirts until 2035, in a deal that will push ...
