Linda Yaccarino profiled: Media supremo will attempt to get Musk’s Twitter to fly right

Linda Yaccarino was chair of global advertising and partnerships at NBCUniversal; her new role as Twitter chief executive will involve trying to undo the damage Musk has done with advertisers

Linda Yaccarino, Twitter’s new chief executive: many believe her replacing Musk will certainly help, but unless she can also stop him tweeting, advertisers will likely continue to keep Twitter at arms’ length. Picture: Getty