Linda Yaccarino profiled: Media supremo will attempt to get Musk’s Twitter to fly right

Linda Yaccarino was chair of global advertising and partnerships at NBCUniversal; her new role as Twitter chief executive will involve trying to undo the damage Musk has done with advertisers

Linda Yaccarino, Twitter’s new chief executive: many believe her replacing Musk will certainly help, but unless she can also stop him tweeting, advertisers will likely continue to keep Twitter at arms’ length. Picture: Getty

Linda Yaccarino isn’t a household name yet, but she soon may be.

With Twitter calling, the media-industry insider is about to undergo the kind of scrutiny that most people would happily avoid.

As someone who has largely stayed in the background throughout her career, Yaccarino might seem an odd choice for the gig. But it could well be for this reason, as much as the strong relationships she has with advertisers, that explains why she ...