Retail

JD Sports expands to Middle East in first franchise deal

CEO Regis Schultz aims to open between 200 and 300 new stores each year over the next five years

  • July 3, 2023
Regis Schultz, CEO of JD Sports: “I have seen first-hand the massive untapped potential for retailers in the Middle East.”

JD Sports is to launch dozens of stores in the Middle East in the sportswear retailer’s first franchise deal as part of its ambitious growth plans.

The retailer told investors on Monday that it will expand into the region through a new partnership with GMG, a Dubai-based company. It plans to open around 50 stores under the JD brand over the next five years, focusing on locations in the United Arab Emirates, Saudi Arabia, Kuwait ...