Media

Its4women.ie sponsors Oliver Callan RTÉ radio show for €250,000

RTÉ previously sought closer to €300,000 for a year-long sponsor for the programme

The Nine O’Clock Show currently attracts a daily audience of 343,000, according to the latest JNLR figures, while Callan is paid a fee of €150,000 to present the programme. Picture: Bryan Meade

Car insurance brand Its4women.ie has been named the new sponsor of Oliver Callan’s the Nine O’Clock Show on RTÉ Radio One in a deal valued at roughly a quarter of a million euros.

The 12-month agreement includes five 10-second sponsor-credited stings per show, sponsor-credited promos in a range of RTÉ’s most listened to radio programmes including Morning Ireland, as well as home page and listen-back plugs.

In January, it was widely reported that RTÉ was ...