Media
Its4women.ie sponsors Oliver Callan RTÉ radio show for €250,000
RTÉ previously sought closer to €300,000 for a year-long sponsor for the programme
Car insurance brand Its4women.ie has been named the new sponsor of Oliver Callan’s the Nine O’Clock Show on RTÉ Radio One in a deal valued at roughly a quarter of a million euros.
The 12-month agreement includes five 10-second sponsor-credited stings per show, sponsor-credited promos in a range of RTÉ’s most listened to radio programmes including Morning Ireland, as well as home page and listen-back plugs.
In January, it was widely reported that RTÉ was ...