Irish start-up HoloToyz signed up by Sega and Nickelodeon

HoloToyz uses augmented reality technology to interact with traditional toys and books designed for three to 12-year-olds

Declan Fahy and Kate Scott. ‘It is completely unheard of in the toy industry for a toy company to obtain so many licences in such a short period of time, but also for such a small and young company to be approached by such big-name brands.’ Picture: Barry Cronin