Irish start-up Bobbie on Target as big box US retailer takes on its infant formula

Company behind European-style organic formula for the US market increases production as national shortage continues

Laura Modi and Sarah Hardy, co founders of Bobbie, say they modelled their formula on breast milk. Picture: Icarian Photography

Bobbie, an Irish co-founded start-up that has developed a healthier infant formula for the north American market, has had its products listed in Target, the US “big box” retailer, which has approximately 1,900 stores.

The start-up, which raised $50 million (€50 million) in funding earlier this year, previously only sold to consumers through its website. However, after increasing manufacturing output by more than 30 per cent in recent months, and with plans to expand further, ...