Irish-headquartered Profitero acquired in €200m deal

Company was founded by Vol Pigrukh, Dmitry Vysotski, and Kanstantsin Chernysh in 2010 after the three moved to Ireland

Profitero’s clients include Clients include Adidas, L’Oreal and General Mills

Irish-founded ecommerce analytics company Profitero has been acquired in a deal valued at €200 million.

The buyer is Publicis Groupe, the Parisian-headquartered PR and advertising company.

"Profitero’s products, technology, and 300 employees will further scale and supercharge Publicis Groupe’s existing commerce capabilities around the world," the company said in a statement.

Profitero is an ecommerce intelligence business for retailers and brands that tracks over 70 million products across more than 700 retail websites globally. ...