Irish data watchdog warned new EU curbs on Meta would have no benefit and lead to legal action

Data Protection Commission said move to limit Meta’s behavioural advertising would ban the firm from doing something it had already promised to move away from

Helen Dixon, Irish Data Protection Commissioner: DPC opposed move to ban Meta from certain forms of behavioural advertising

Ireland’s data watchdog warned Europe’s main privacy regulator that its decision to impose new advertising restrictions on Meta would have no benefit, and would “inevitably” prompt the social media giant to launch legal proceedings.

The Irish Data Protection Commission (DPC) also warned that the new curbs on Meta – which ban it from relying on certain legal clauses to process users’ information – would force it to divert resources way from evaluating the legality of ...