Innovation

Irish co-founded infant formula firm Bobbie hits revenues of $100 million

The company has developed a European-style formula recipe it says is modelled on breast milk

Sarah Hardy and Laura Modi, co-founders, Bobbie. The formula company’s success is all the more impressive given it is operating in a $2.21 billion marketplace dominated by brands from big industry players

Bobbie, an Irish co-founded start-up that has developed a healthier infant formula for the north American market, has hit $100 million (€93 million) in revenues.

Co-founded by Mayo native Laura Modi in 2018, but with its first products having only launched in early 2021, the company’s success is all the more impressive given it is operating in a $2.2 billion marketplace dominated by brands from big industry players like Abbot, Reckitt Benckiser and Nestle.

The ...