IRFU welcomes ‘security’ of new Bank of Ireland sponsorship deal

The sporting union said it wasn’t interested in brands that just want to ‘put logos in stadiums’

Robbie Henshaw and Ross Byrne of Leinster: the IRFU said it wasn’t interested in brands that wanted publicity for publicity’s sake. Picture: Ramsey Cardy/Sportsfile via Getty

Bank of Ireland’s renewed sponsorship of the four rugby provinces provides “security” for the teams, the head of communications at the IRFU has said.

The lender last week announced a five-year renewal of its sponsorship agreement with Connacht, Leinster, Munster and Ulster.

As part of the new deal, Bank of Ireland will sponsor both the Munster and Ulster women’s teams, in addition to its current sponsorship of the Connacht, Leinster and Irish women’s sides.

“It’s great, it’s a real indication that they are confident in Irish rugby and the direction it’s going, and it’s just great to have that security as well for the next five years, so we can continue growing the game and invest in grassroots,” Aoife Clarke, the communications director at the IRFU told the Business Post.