IDA rebrands to align with digital transformation of market

Agency’s revised design features new logo, colour scheme and tagline

Michael Lohan, chief executive, IDA Ireland: ‘The new identity is synonymous with the vibrant, innovative country we represent.’ Picture: Maxwell

The national investment development agency for Ireland (IDA) has presented its first new brand design in 40 years.

IDA Ireland said the new design was issued to recognise the changes in world business and the shift towards digital technologies.

The new design features a new logo, new colour scheme and new tagline. Instead of the former three hexagons in dark green, three dots in “vibrant green” now represent the Irish shamrock.

This shade of green ...