IBM pulls ads from X after report says they appeared next to antisemitic posts

The European Union’s executive branch said separately on Friday that it is pausing its advertising on X and other social media platforms

IBM has stopped advertising on social media platform X after a report said its ads were appearing alongside material praising Adolf Hitler and Nazis.

The move by the US tech giant is a fresh setback as the site formerly known as Twitter tries to win back big brands and their advertising money.

IBM made the decision after a report on Thursday by the liberal advocacy group Media Matters said ads from IBM, Apple, Oracle, NBCUniversal’s ...