Failure to refresh: How The Body Shop fell out of favour

Despite being lauded for its green credentials and being ahead of its time on sustainability, a lack of innovation has cost The Body Shop dearly

The Body Shop’s UK business last week fell into administration, putting more than 2,000 jobs at risk

The Body Shop’s British business fell into administration in recent days, in a move that puts more than 2,000 jobs and 200 shops at risk, and highlights how even a forward-thinking star of the high street can fall foul of changing consumer preferences.

The retailer, owned by private equity firm Aurelius, appointed administrators at FRP Advisory on Tuesday, saying the move was the best way of securing the brand’s future.

It is understood the company’s ...