Diageo sales in Ireland rise almost 50% as Guinness trade soars

Easing of Irish hospitality restrictions brings highest jump in organic net sales and healthiest growth in Guinness trade in all of Europe

Guinness sales recovered 76 per cent in the latter half of 2021 following a previous lockdown-induced slump. Picture: Brian Lawless

Ireland returned the highest organic net sales and largest increase in Guinness consumption in all of Europe in the latter half of 2021, according to new figures released by Diageo.

The alcohol giant behind brands such as Smirnoff vodka, Johnnie Walker scotch, Guinness and Tanqueray gin, posted interim results for the latter half of last year, reporting that organic sales in Ireland jumped 49 per cent, buoyed in particular by 76 per cent growth in ...