Crackdown on password sharing pays off for Netflix as it adds over nine million customers

The increase in customers was nearly double the average predicted by analysts

John Bradley and Jess Hong in 3 Body Problem, one of the slate of new shows that has attracted millions of new users to Netflix

Netflix posted its best start to a year since 2020, attracting more new customers than anyone expected thanks to a strong slate of original programmes and a crackdown on password sharing.

The company added 9.33 million customers in the first quarter of 2024 according to a statement, nearly doubling the 4.84 million average of analysts’ estimates. Netflix attracted new customers from all over the world, showing particular strength in the US and Canada. Those new ...