Couture creator Cody has designs on new audience

Couture creator Cody has designs on new audience

The Shirt Project will dress ‘real women’ of all ages

Irish fashion designer Helen Cody is reimagining her business model, with a move towards wholesale production for the first time.

“This is all about making my designs more accessible to a wider audience,” she told The Sunday Business Post.

The designer, whose couture dresses have been worn by prominent women such as Ruth Negga and Amy Huberman, is launching her first mass market collection, The Shirt...

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