Consumers spent €25 million on Easter eggs

The price of groceries rose by 3.7 per cent in the 12 weeks to March 17

Irish consumer spent €9.3 more on Easter eggs this year than last year, according to new data. Picture: Getty

Irish shoppers spent €24.6 million on Easter eggs this year, according to new figures from Kantar.

The spend on the chocolate eggs was up €9.3 million on last year.

Retailers have been bumping up promotional activity during Easter with just over half (51 per cent) sold on special offer, according to the research company.

In addition, consumers spent €1.1 million on hot cross buns, up 28 per cent year-on-year, it said.

Grocery inflation rose by ...