Consumer rewards company ProMotion secures seed funding

Pharmacists used their retail experience to develop an app that rewards consumers who share details on their shopping habits with brands

Bidemi Afolabi and Lauren O’Reilly, founders of ProMotion: ‘We figured consumers should be rewarded’

ProMotion Rewards, a start-up that has developed a platform which promises rewards to shoppers who share their receipts, has raised €725,000 in seed funding.

The brainchild of Lauren O’Reilly and Bidemi Afolabi, the consumer rewards firm provides brands with customer insights gleaned after shoppers use its app to upload receipts, fill in surveys and enter competitions. Users earn points for participating that can be converted into gift cards or donated to a charity of their ...