Media

Cash & Carry Kitchens to sponsor Today with Claire Byrne in six-figure deal

The news comes amid renewed focus on the broadcaster’s funding model as it prepares to seismically overhaul its financial and governance systems

Today with Claire Byrne is the fourth most popular radio programme in the country, garnering 331,000 listeners daily. Picture: Andres Poveda

RTÉ has signed a year-long agreement which will see Cash & Carry Kitchens sponsor Today with Claire Byrne, the Business Post can reveal.

The news comes amid renewed focus on the broadcaster’s funding model following a sharp decline in TV licence fee payments on the foot of this summer’s financial scandal and as it prepares to seismically overhaul its financial and governance systems.

The deal – brokered by Havas, the global communications giant – is ...