business
BrewDog founder sinks teeth into Guinness’s ‘250-year monopoly’
James Watt claims his stout, Black Heart, is achieving sales of over 50 per cent of its giant rival and aims to go head-to-head against the global brand in pubs
James Watt, founder of British beer company BrewDog, has said the sales of its own brand of stout have reached 50 per cent of Guinness’s sales in British supermarkets — and he plans to subsidise publicans in an aggressive bid to overtake what he’s called a “250-year monopoly”.
In a LinkedIn post last week, Watt said the company’s stout, Black Heart, is achieving “sales over 50 per cent of Guinness’s volumes” in supermarkets such as ...