BoyleSports in breach of ban on gambling adverts during broadcast

Vlad Kaltenieks, the new chief executive of the family-owned bookmakers, is keen to be involved in the ongoing discussions about reform of the industry

Vlad Kaltenieks, chief executive of Boylesports: the betting firm and the rest of the industry in Ireland last year signed up to a voluntary code. Picture: Arthur Carron

Ireland’s largest independent betting company Boylesports breached an industry-wide ban on gambling advertising during the broadcast of last Saturday’s FA Cup final.

The firm bought half time spots during Premier Sports coverage of one the most watched matches of the year despite signing up to a code of conduct which states that no ads would be permitted for the five minutes before or five minutes after pre-watershed live sports

When announcing the ban which came ...