Apple apologises for iPad Pro ad in wake of backlash

Apple issued a rare apology for an ad for its latest iPad Pro that upset many creatives and other customers. The company also said it won’t air the ad on television as planned.

The ad, which depicted musical instruments, TVs, paint cans and other creative tools being crushed into an iPad, was widely ridiculed on social media, an unprecedented response for an Apple marketing campaign. Actor Hugh Grant said the ad promoted the “destruction of ...