Cash Machine

Analysis: Whatever about Newstalk Cash Machine gambling claims, Bauer Media has struck gold

The popular text-in giveaway has generated millions for Bauer Media but its boost of audience may be the real prize for the commercial radio network

Listeners to Bauer Media stations like Newstalk, 98FM and Today FM are well used to widespread mention of the Cash Machine giveaway, but RTÉ’s audience got an earful about it last week too.

The popular competition, which includes cash giveaways of tens of thousands of euro, runs five days a week across Bauer’s Irish network of radio stations – including Today FM, Newstalk, 98FM, Spin 1038, Spin South West, Cork’ s RedFM and Off The ...