Sport

TV deal a win-win for Fifa as it scores rare moral victory and boosts coffers

The football body’s rebuff of a cut-price offer from the Big Five nations for rights to the Women’s World Cup is a good result for women’s sport

Ireland celebrate after qualifying for this summer’s Fifa Women’s World Cup in Australia and New Zealand: RTÉ locked in its rights to show the whole tournament in October. Picture: Getty

Fifa held a rare spot last week, by taking a moral stand and effectively winning the standoff between football’s governing body and European broadcasters over the rights to the Women’s World Cup finally came to a conclusion with guarantees that it will be shown across the continent.

When the “Big Five” European nations taking part in the World Cup — Italy, Germany, France, Britain and Spain — lowballed Fifa by offering single-digit percentages of the ...