The Profile: Molly-Mae Hague

The social media influencer and Love Island star has just been named creative director of PrettyLittleThing, a career move that has put her squarely at the centre of the ‘fast fashion’ controversy

Molly-May Hague: the Instagram influencer has made it big with fashion chain PrettyLittleThing. Illustration: Peter Hanan

In brief:

Name and role: Molly-Mae Hague, creative director of PrettyLittleThing

Age: 22

Appearance: petite blonde, somewhat unrecognisable from when you may have last seen her on Love Island

Newsworthiness: in an unprecedented move, fast fashion giant Pretty Little Thing has hired the influencer and model as an in-house high-ranking employee

In depth:

Sitting beside her manager Fran Britton three weeks ago, Molly-Mae Hague began to lay the groundwork for revealing the biggest move of ...