Making it Work

Oriel seawater mineral firm proves its salt online

The Louth business will begin selling its magnesium supplements over the internet in the US in September, with in-store pharmacies targeted next year

Brian Fitzpatrick, founder of Oriel Sea Salt (right): ‘We started off as a sea salt company and realised there was something else there’

Oriel Sea Salt, a Co Louth business, will start selling its magnesium supplements online in the US next month with plans to be in pharmacies there by Q3 of next year. The business, which creates a range of products from minerals extracted from sea water, currently sells its supplements in 120 stores across Ireland. It is also expanding into online sales in the Middle East in the near future.

Oriel was founded by Brian Fitzpatrick ...