Sport

Making moves: 5 female sporting supernovas - and their immense sponsorship potential

Following the success of the 2023 Women’s World Cup, we break down the top Irish female sport stars who could make major breakthroughs on the corporate sponsorship front

Rhasidat Adeleke: Rising star is making headlines for incredible performances at the at the World Championships in Budapest. Picture: Getty

The marketing potential of women’s sport was highlighted by the €520 million in revenue generated by the recently concluded FIFA women’s World Cup in Australia and New Zealand. Attendance records and viewership numbers far exceeded expectations.

That was reflected in RTÉ’s viewing figures for the competition, with Ireland’s game against Canada the most watched women’s team sport event ever in Ireland and the game against Australia the second most streamed live event ever shown on ...